Welcome to Bridge Avenue Consulting!
Bridge Avenue Consulting partners with beverage distributors to improve the efficiency and effectiveness of their sales and delivery operations. With deep experience in the 3-tier system, we provide hands-on sales and delivery route planning. Our routing tools and consulting services help wholesalers streamline operations, reduce costs, and strengthen relationships with retailers.
About Bridge Avenue
After retiring from a nearly four decade career in the beer industry, I set out to continue to serve Anheuser-Busch wholesalers though Bridge Avenue Consulting.
Why “Bridge Avenue”? It’s a nod to my family legacy in St. Louis, the street where my dad, Virgil, grew up. It’s where his dad, my grandpa Joe, started a sand and gravel hauling business during the Great Depression. That one-truck operation grew into Vonder Haar Concrete Company with a fleet of over 100 trucks in its prime.
Naming Bridge Avenue Consulting is my way of honoring their examples of hard work, innovation, and vision. Here’s to family, hard work, and new adventures!
Roland Vonder Haar, Owner
314-630-7344
roland@bridgeavenueconsulting.com